Faced with the market economy and the industry trend of ruthless apathetic, outdoor furniture industry determines the final winner or "left" are only a minority, however, any furniture companies are reluctant to become "sacrifice under the current predicament person. "
Since we can not escape, it can only be brave. First, outdoor furniture SMEs must have enough confidence, confidence is a state, people do not have confidence because of "foreign objects" become depressed depressed, but when people do not have confidence in distress often doubt their abilities, even gave up the chance to make their own success. So, in many cases, beat you, not the external environment, but your heart. They have to beat yourself, no amount of help to others in vain. In other words, confidence does not necessarily win, no confidence will certainly lose. Outdoor furniture for small and medium terms, confidence is the first condition is a prerequisite.
So, confidence is not able Win after it? The answer of course no. In addition to confidence, furniture SMEs to survive adversity but also master the following methods:
Method one: cost savings, more than anything else alive
Furniture SME financing, raw material prices, rising labor costs, multiple factors such as the role of the RMB appreciation, seriously affect the survival of the state. As the saying goes: "keep Castle in, there is hope." Save corporate expenses, to prevent the "business expenses" to "corporate waste." This is not just a priority, in the long run, but also to improve the competitiveness of enterprises is very important part, but also the one most commonly used in business self-help methods.
Outdoor furniture SMEs should invest rigid control advertising costs, save advertising costs, effective use of limited advertising, into PR, event marketing and other promotional strategies on low-cost, high-return, so that consumers willingly, willingly accept their own brand.
Method Two: shrink the front, emphasizing the input-output ratio
Although this method does not ensure self-help "seek Jesus Christ" and can not ensure that the "lucrative", but at least you can help SMEs to control the process of furnishing the development of things, at least you can protect corporate control them, to a large extent removed from corporate flame toil anxiety and grief sad failure, and more importantly, it can prolong survival time and improve business survival chances.
A key point, a solid enterprise, Lianhaoneigong. Adhere to multi-angle understanding of the environment, adhere to the deep-level mining, adhere comprehensive inventory of resources, not anxious, not others, but can not follow the trend comparisons, loss assertive.
Two key points, enterprise development is a continuous investment process. The investment also nothing more than a question of inputs and outputs. Pay attention to the input-output ratio, is to make the cost down to the minimum, so that efficiency is maximized to ensure a smooth ride out the storm.
Method three: low-cost way to build a strong brand
There are a lot of outdoor furniture SMEs doubt, do very little money to be able to do the brand Why is this question it because:?? We "accustomed" furniture big brand companies do generous, lavish, big bucks; we "accustomed to the" rhetoric of multinational companies, such as, for branding, rather a loss of ten years; we are "accustomed" with replicating imitation brand strategy consulting firm, no major innovations, only to spend big money, the comparisons in the capital, seeking differences. In the economic winter, "with a low-cost way to build strong brands" furniture SMEs on it is the best way to survive adversity.
Branding is a systematic project. We must be clear that advertising is a way to create corporate brand choice, but not the only way.
Blinders, but not Tarzan. More simply, the more easily forgotten, furniture SMEs vulnerable to errors, into the brand is the "luxury" of errors, can not do a lot of money into a brand no errors. This is a very serious misunderstanding, it is a direct blow to the bathroom a lot of confidence in the SME branding, branding and even affect the determination.
In fact, this is a very simple truth: All roads lead to Rome, to find a right way, then you can solve the problem. For example, rely on the network quickly became popular celebrities are low cost branding fresh cases. Of course, this one involves brand awareness and how to work together to enhance the reputation of the problem, we must deal with, otherwise we lose the basic meaning of the brand. In short, desperate times call for desperate measures. SMEs are willing to work as long as the furniture is entirely possible to control low cost create a strong brand.
Perhaps with "The future is bright, the road is tortuous," to explain China's furniture industry is more precise, we have reason to believe that China's furniture industry is bright day sky. When the market downturn, outdoor furniture SMEs do not fall sick as a mountain, but care should be taken to verify a bold shot, learn to deal with the crisis and even crises into opportunities.