Outdoor furniture industry in recent years in the country continue to grow, especially in a second-tier cities compete for market competition is particularly fierce. With the city and county regional economic development, people's living standards improve, more and more outdoor furniture attentions. Therefore, the potential for third-tier cities are being excavated, the market capacity is constantly being developed, coupled with relatively low operating costs and third tier cities, apparently coming four-tier cities will become the focus of outdoor furniture companies compete.
Outdoor furniture enterprises to develop third-line market, in conjunction with the local situation, recognize industry developments in the understanding of the characteristics of its own brand at the same time, strengthen the regional characteristics of the product, rather than copying the first-tier cities of sales model, brand superiority, your visit to the market. The only way to find a suitable third-tier cities in developing marketing model.
In recent years, more and more companies see the market prospects for the rapid development of third-tier cities trends and immeasurable, have chosen to channel sink, in order to seize new profit growth point. Second and third tier cities, although the market has great potential, but because of the imbalance of regional economic development, lack of market norms, regional furniture companies everywhere, the market situation is chaotic. To do the three-line market, this "cake", it must bother to do market research to understand the different needs of first-tier and third tier cities and urban residents, and recognize the situation and adjust product sales strategy, good long-term battle preparations
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